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The chair of Management Accounting researches the application of controlling methods in innovation and technology commercialization. The goal is to better understand and ultimately optimize the use of controlling information in the commercialization of new technologies and services.For students working on their own startup, it is certainly interesting to write their thesis based on their own practical example.The work is supervised in the same way as any other thesis at our chair, with the difference that the work on your own startup and your studies can complement each other. It is not that important in which phase (idea, foundation, ramp-up) your project is at the moment.As a basis for your idea, we listed a few possible examples. However, since every startup is unique, we are happy to receive your individual problems.

Customer Value Proposition
The "Student AG" wants to provide its customers with added value compared to competing products and also be able to prove this financially. Therefore a Customer Value Proposition is formulated. 

Target Costing
Can "Student AG" offer its new product at the market price? To find this out, the company's own cost structure is examined using target costing. 

Product costing
What costs are incurred in the manufacture of a product? Which resources are consumed? 

Customer Profitability
Student AG" offers a basic product with many additional options that can be selected by the customer, resulting in different customer types. Which customers are most profitable for "Student AG"? On which type of customer should "Student AG" spend its limited marketing budget? 

Performance Measurement
The "Student AG" has been running stable for some time - but also efficiently? Are the customers satisfied and the employees motivated? It's time to define some key figures in order to first record and then optimize your own processes.

Financial Planning
The "Student AG" has won a budget from its start-up funding. How should these funds be used over the next year? What profits can the "Student AG" expect?

Do you have a suitable idea? You can always send us a non-binding proposal for a thesis or make an appointment with a member of the chair.